Zevero and Suigei Shuzo Partner to Drive Sustainable Sake Brewing Through Decarbonisation

TOKYO (Nov 8, 2024) — Zevero, a leading provider of carbon management and decarbonisation solutions, has announced its partnership with Suigei Shuzo, a renowned sake brewery in Kochi Prefecture, led by President Masato Ueda. Through this collaboration, Zevero support Suigei Shuzo in its commitment to sustainable sake brewing by implementing enabling the accurate calculation of product carbon footprints (PCF) and driving comprehensive decarbonisation efforts.

Zevero’s platform combines advanced AI-powered carbon accounting tools from the UK with life cycle assessment (LCA) technology from Singapore. This integration allows clients not only to visualise their carbon emissions but also to take targeted actions to reduce them. Aligned with its mission to help companies build impactful sustainability programmes, Zevero is committed to enabling organisations worldwide to achieve meaningful progress toward net zero.

Driving Sustainability in Sake Brewing

As Japanese cuisine continues to gain international acclaim, the global demand for Japanese sake has also surged. Embracing the theme of “Enjoy SAKE Life,” Suigei Shuzo is committed to delivering the unique flavors and cultural experience of sake worldwide. By incorporating sustainable practices, Suigei aims to add new value to its production, aligning with evolving consumer preferences and environmental responsibilities.

"Sake is now becoming popular worldwide, but it has always been called 'Kokushu' (national alcohol) and has been a part of people's lives and their emotions since ancient times," said Masato Udea, President of Suigei Shuzo Co.. "In order to pass on this sake culture to the future in a progressive way, we will be working with Zevero to achieve sustainable sake brewing, including decarbonisation."

Zevero’s expertise in supporting sustainable initiatives, particularly within the beverage industry, made it an ideal partner for Suigei Shuzo. With successful projects supporting carbon footprint reduction for numerous craft breweries in the UK, Zevero’s AI technology and industry knowledge will empower Suigei to meet its sustainability goals while preserving the rich cultural heritage of sake.

Marvin Mori, CEO of Zevero Japan said, "Zevero is very honored to be able to support sustainable sake brewing with Suigei Shuzo. Sake has a rich culture and tradition, and is loved by people all over the world. Through this initiative, we hope to contribute to the decarbonisation of local industries by leveraging Zevero's technology and global knowledge. Together, we will take important steps toward a sustainable future that achieves a balance between the environment and the economy.

Key Initiatives of the Partnership

Introduction of AI-based Carbon Accounting
Zevero will implement its AI-powered carbon management platform to precisely measure and analyse Suigei Shuzo’s CO2 emissions across production stages. This data-driven approach will allow Suigei to identify key emission sources, optimise energy use and develop effective emission reduction strategies.

Product Carbon Footprint (PCF) Calculations

Drawing from its experience with other craft breweries, Zevero will support Suigei Shuzo in calculating the carbon footprint of its products. This initiative aims to quantify and enhance the sustainability profile of Suigei’s sake offerings, adding new value for eco-conscious consumers globally.

Looking Ahead

This collaboration marks a significant milestone in Suigei Shuzo’s journey to becoming a globally recognised “sustainable sake brewery.” Zevero is dedicated to supporting Suigei Shuzo’s efforts to balance environmental conservation with economic growth, using AI technology and extensive international experience to drive sustainable innovations that meet community and societal needs.

About Zevero

Zevero is a leading provider of carbon management solutions for SMEs worldwide. Companies like Wieden + Kennedy, Yakima Chief Hops and Delphis Eco use Zevero to streamline emissions measurement, allowing them to focus more on impactful reduction efforts. Combining AI-driven technology with guidance from in-house sustainability experts, Zevero transforms climate ambition into action, empowering organisations of all sizes to set science-based targets, align with global frameworks and make progress toward net zero.

With operations in over 20 countries and managing more than 100 million kgCO₂e, Zevero is the platform of choice for organisations seeking to measure, reduce and report GHG emissions with precision and confidence.

To learn more, visit https://www.zevero.com and follow us on LinkedIn.

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For press inquiries, please contact:

Yuka Curać Fujii

Head of Operations, Japan

yuka.curac@zevero.earth